Lead generation on autopilot for a new market.
The job to be done
Grow the customer base in a new market without adding headcount, and stop losing selling hours to manual prospecting.
The challenge
A lean logistics and supply-chain team wanted to grow in the Middle East without hiring more people. Their reps were the ones sourcing lists, writing emails, and chasing follow-ups by hand, so every hour spent prospecting was an hour not spent closing, and the effort could not scale past the people already in the room.
The process
A targeted database of 2,045 prospects was built from the company personas and its own sales process, then scored so the best-fit accounts led. Outbound ran as one automated workflow: sequenced cold email and LinkedIn, timed follow-ups, and routing, so qualified conversations arrived on repeat instead of one manual list at a time, and the reps only stepped in when a prospect replied.
What changed
- List quality: generic scraped lists gave way to an ICP-scored database, so best-fit accounts led and reply rates stopped being diluted by wrong targets.
- Cadence: one-off manual sends became timed multi-step sequences across email and LinkedIn, so no prospect fell out of follow-up because someone forgot.
- Deliverability: domain warm-up, sending limits, and inbox rotation kept mail out of spam, the quiet killer of reply rates.
- Reply handling: every response routed to one place and was worked the same day, so an interested prospect never went cold waiting.
The solution
The repetitive outreach became a machine. Sourcing, sending, and follow-up ran on autopilot, the team stayed lean, and every reply landed in one place to work rather than chase, turning prospecting from a headcount problem into a system.
What we built
- A targeted 2,045-prospect database from ICP personas and the sales process
- Segmentation and best-fit lead scoring
- Sequenced cold email + LinkedIn outreach
- Automated follow-up and routing, replies worked in one place
The result
From 2,045 prospects, 48 conversations opened and 26 became qualified leads. The campaign built $130,000 in pipeline at a cost of $3,500: a 61x return, with no new hires and no time lost from selling.
How long does an engagement take?
Most builds run over a focused one-month setup, then a two to three month optimising phase where the numbers compound. The exact timeline flexes to the scope.
What do you need from our team?
Access to your current funnel and data, one point of contact for decisions, and the room to instrument each stage. The heavy lifting is mine.
How do you measure success?
Against one visible funnel: qualified pipeline in, stage by stage conversion, and a forecast the team will put its name to. Not vanity metrics.
Do you work with our existing tools?
Yes. I build on the stack you already run and add an AI layer over it, rather than forcing a migration.